How to Choose a Retail Store Location That Customers Can't Resist

The Science Behind Successful Retail Locations

Retail store site selection is the process of strategically choosing physical store locations to maximize foot traffic, sales potential, and overall business success. Here's what you need to know:

Key Elements of Effective Retail Site Selection:

1. Demographics & Psychographics - Match your target customer profile
2. Foot Traffic & Accessibility - Ensure visibility and easy access
3. Competition Analysis - Evaluate market saturation and opportunities
4. Cost Factors - Consider all expenses beyond just rent
5. Future Growth Potential - Account for area development plans

In today's retail landscape, location decisions remain critically important despite the growth of e-commerce. In fact, brick-and-mortar stores still account for 82% of retail sales in the United States in 2024. This statistic underscores why choosing the right location can make or break your retail business.

The traditional approach to site selection often relies on intuition, spreadsheets, and time-consuming manual processes. Modern retailers are shifting toward data-driven methodologies that combine analytics, foot traffic data, and predictive modeling to make more informed decisions.

"Location, location, location remains the cornerstone of retail success. A strategic location is one where your store stands out without being swamped by direct competition."

When evaluating potential sites, retailers must consider several critical factors:

• Customer accessibility (70% of consumers say location influences their decision to visit)
• Visibility from major roads (can increase foot traffic by 25%)
• Complementary businesses nearby that can create beneficial synergies
• Trade area demographics that align with your target customer
• Cannibalization risk from existing locations

I'm Clyde Christian Anderson, CEO of GrowthFactor.ai, and I've spent years in retail real estate evaluating properties, pulling demographic information, and presenting to real estate committees as part of my hands-on experience with retail store site selection. My background in both retail operations and site selection gives me unique insight into what makes a location truly work.

Understanding the Fundamentals of Retail Location Strategy

Finding the sweet spot for your store isn't just about picking a busy corner. It's about understanding how people shop, live, and move through their world. Let's break down what makes a retail location truly work.

Think of consumer demographics as your foundation. These are the basic facts about the people in your area—how many live there, their ages, income levels, education, and family situations. But knowing these facts is just the beginning. The real magic happens when you look at psychographics—the attitudes, interests, and lifestyles that drive how people actually spend their money and time.

Every store has what we call a trade area—the geographic zone where your customers come from. This usually breaks down into three rings:

• Primary catchment zone: This is your bread and butter, bringing in 60-80% of your customers
• Secondary catchment zone: These folks contribute 15-60% of your business
• Tertiary catchment zone: The occasional shoppers who make up less than 15% of your traffic

Are you a convenience store or a destination? This question shapes everything about your location strategy. If you're convenience-based (like a grocery store or coffee shop), you need to be close to where people live. Studies show 70% of food store customers live within just one to five blocks in urban areas. But if you're a destination (like a furniture store or specialty boutique), you can cast a wider net—though you'll need other advantages to make it worth the trip.

The competitive landscape isn't just about avoiding your rivals. Sometimes clustering with similar businesses creates a shopping district that attracts more customers for everyone. Other times, you need your own territory to stand out. Understanding this ecosystem is crucial to your success.

Defining Retail Store Site Selection

Retail store site selection is both an art and a science. It's the process of finding, evaluating, and choosing the best possible locations for your stores based on your specific business goals.

At its heart, good site selection aims to:

• Connect you with the maximum number of potential customers
• Make your operations run smoothly and efficiently
• Build your brand visibility where it matters most
• Reduce risk and set you up for long-term success
• Give you an edge over competitors through strategic positioning

Choosing a location isn't just a real estate decision—it's a business strategy that touches everything from marketing to operations. A great location can lift all aspects of your business, while a poor one can sink even the most brilliant retail concept. There's truth in that old saying: "The three most important things in retail are location, location, and location."

Why Location Still Matters in 2024

Despite all the talk about e-commerce taking over, physical stores are showing remarkable staying power. The numbers don't lie: 82% of retail sales in the United States still happen in brick-and-mortar locations.

This resilience comes partly from the rise of omnichannel strategies that blend online and offline experiences. Today's physical stores wear many hats—they're sales floors, brand showcases, pickup points, and experience centers all rolled into one.

Location continues to strongly influence how people shop, with 70% of consumers saying a store's location affects their decision to visit. Convenience and accessibility haven't gone out of style—they've become even more important in our time-pressed world.

What's fascinating is how physical and digital retail now support each other. When a physical store closes, online sales in that area can drop by up to 50%. This shows that brick-and-mortar locations don't just drive in-person sales—they strengthen your entire retail ecosystem.

Mastering Retail Store Site Selection: Data-Driven Methodology

Gone are the days when retailers could simply trust their gut when choosing store locations. Today's retail landscape demands a more sophisticated approach to retail store site selection – one that leverages data to make confident, strategic decisions.

Modern retailers are embracing Geographic Information Systems (GIS) mapping to visualize crucial data layers on interactive maps. These powerful tools help you see the full picture – where your customers live, where competitors operate, and where untapped market opportunities exist. Instead of staring at spreadsheets, you're looking at the actual geography of opportunity.

AI-powered forecasting has revolutionized how we predict store performance. These intelligent models analyze everything from local demographics and competitor density to traffic patterns and economic indicators. The result? Remarkably accurate predictions about how a new location might perform before you sign a single document.

One of the most exciting developments in retail store site selection is the use of mobility data. This anonymized information from mobile devices shows us how people actually move through neighborhoods and shopping areas. It's like having a bird's-eye view of customer journeys – revealing where they live, work, shop, and how they travel between these points.

Drive-time isochrones have largely replaced simple radius circles in defining trade areas. This makes perfect sense – customers think in minutes, not miles. A store might be only two miles away, but if it takes 20 minutes in traffic to get there, it might as well be on another planet for convenience-focused shoppers.

Retail Store Site Selection Checklist: 7-Step Snapshot

We've developed a streamlined 7-step methodology to take the guesswork out of site selection:

1. Map your current store landscape – Start by visualizing your existing locations to identify patterns, gaps, and potential areas of store cannibalization. This creates your expansion planning baseline.

2. Understand how other brands impact your stores – Map both competitors and complementary businesses to identify opportunity zones. Sometimes the best location is near complementary retailers that attract similar customers.

3. Identify and locate your target demographic – Overlay demographic data with mobility patterns to find where your ideal customers actually spend their time, not just where they live.

4. Enrich with contextual data – Add layers like transit access, highways, and building types to explain why certain locations thrive while others struggle. These contextual factors often hold the key to understanding performance differences.

5. Analyze current store performance – Look at your existing locations with a critical eye. Which ones are stars, and which are struggling? Understanding these patterns helps you replicate success.

6. Identify lookalike locations – Use your high-performing stores as templates to find similar locations in new markets. This "success cloning" approach dramatically increases your odds of finding winners.

7. Determine desired retail space size and layout – Match potential sites against your operational requirements to ensure the physical space will support your business model.

This data-driven approach helps you End the Era of Spreadsheet Purgatory by replacing tedious manual processes with smart, systematic analysis.

Leveraging Foot Traffic & Mobility Intelligence

Understanding how people actually move through spaces has transformed retail store site selection from an art to a science.

True trade areas rarely conform to perfect circles on a map. Mobility data often reveals that significant portions of your traffic – sometimes 20% or more – comes from well beyond traditional 5-mile radius estimates. These insights help you understand your store's actual reach and influence.

Visit origins can be mapped with remarkable precision using anonymized mobile data. This reveals exactly which neighborhoods your customers come from, creating targeting strategies based on actual behavior rather than demographic estimates.

Peak flow analysis helps you understand the rhythm of potential locations. Some areas might be busy during weekday lunch hours but dead on weekends. Others might see steady traffic throughout the week. Matching these patterns to your business model is crucial for success.

The distinction between pedestrian and vehicle traffic matters enormously. A location perfect for capturing walk-by traffic might be terrible for drive-by visibility. Areas with vehicle speeds over 50 mph typically see reduced engagement with storefronts – customers simply zoom past before they can register your presence.

Visibility remains king in retail. Retail businesses visible from the road can see a 25% increase in foot traffic. That's a massive advantage that can make the difference between thriving and merely surviving.

Aligning Demographics & Psychographics

Successful retail store site selection requires matching your location not just with basic demographics, but with the deeper psychographic profiles of your ideal customers.

Age bands help you target life-stage appropriate locations. If you're selling baby products, areas with high concentrations of 25-40 year olds might be your sweet spot. Luxury retailers might focus on established neighborhoods with higher percentages of 45-65 year olds who have accumulated wealth and refined tastes.

Income tiers naturally influence purchasing power and preferences. Discount retailers thrive in areas with median household incomes below regional averages, while premium brands need affluent neighborhoods to support higher price points. Understanding this alignment prevents the costly mistake of opening in areas where residents simply can't afford your offerings.

Lifestyle clusters provide a richer understanding of potential customers than demographics alone. These psychographic segments – like "urban sophisticates," "suburban families," or "rural traditionalists" – reveal preferences, values, and shopping behaviors that help predict how well your brand will resonate in different areas.

Market segmentation tools allow you to identify concentrations of your ideal customers across different geographies. When combined with mobility data, you can see not just where potential customers live, but where they actually shop, dine, and spend leisure time.

At GrowthFactor, we help retailers access and interpret socio-demographic datasets to find that perfect alignment between their brand and potential locations. We believe that when you match the right store with the right neighborhood, magic happens – for both your business and the community you serve.

Essential Factors to Evaluate Before Signing the Lease

Finding that perfect retail spot is exciting, but before you sign on the dotted line, there are several critical factors that deserve your careful attention. These aren't just minor details – they can make or break your store's success.

Visibility is like free advertising for your business. When customers can easily see your store from main roads or pedestrian paths, you're constantly marketing to potential shoppers. Highly visible locations typically enjoy up to 25% more foot traffic than their hidden counterparts. Think about it – a store tucked away in a corner simply can't compete with one that catches the eye of everyone passing by.

Accessibility goes hand-in-hand with visibility. It's not enough for customers to see your store; they need to reach it without hassle. This includes convenient entry from major roads, proximity to public transportation, and intuitive navigation from parking areas to your front door. Even a beautiful store will struggle if customers find it frustrating to reach.

The parking ratio might sound technical, but it's incredibly practical. The industry standard suggests providing 3 square feet of parking for every 1 square foot of retail space. Insufficient parking creates an invisible ceiling on your customer count – no matter how amazing your products are, if there's nowhere to park, many potential customers will simply shop elsewhere.

Don't overlook zoning rules that might restrict your business operations. These regulations can limit everything from signage size and placement to operating hours and even the types of products you can sell. A thorough review of local zoning ordinances before signing a lease can save you from unpleasant surprises down the road.

Your co-tenants matter more than you might think. The right mix of complementary businesses creates a destination that draws more customers than any single store could attract alone. A coffee shop next to a bookstore, for instance, creates natural synergy that benefits both businesses.

Local amenities like restaurants, entertainment venues, and public spaces drive additional foot traffic to your area. These create opportunities for customers to find your store while visiting the area for other reasons.

Accessibility, Visibility & Foot Traffic

The golden trio of accessibility, visibility, and foot traffic forms the backbone of successful retail store site selection. Let's break down these critical elements:

When evaluating ingress-egress factors, think like a customer navigating to your store. Is there a dedicated turn lane? Are traffic signals timed reasonably? Is your driveway positioned logically? Potential bottlenecks can frustrate shoppers and discourage repeat visits. I've seen retailers with amazing products struggle simply because getting in and out of their parking lot was a nightmare.

Transit nodes can be retail gold mines. Proximity to bus stops, subway stations, or popular ride-share locations expands your customer base significantly. These transportation hubs bring a steady stream of potential customers right to your doorstep – people who might not have finded your store otherwise.

Consider the power of signage impressions – how many people see your storefront and signage daily. This constant exposure builds brand awareness and encourages spontaneous visits. A location with high signage visibility essentially provides continuous marketing, potentially reducing your advertising budget.

The parking 3-to-1 rule (3 square feet of parking for every 1 square foot of retail space) serves as a helpful starting point, though needs vary by business type. A furniture store might need more parking than a jewelry boutique, for instance. Whatever your business, insufficient parking creates a hard limit on your potential customer count.

Traffic speed influences customer behavior more than you might expect. When traffic moves slower (under 30 mph), drivers have more time to notice your store and make impromptu stops. For locations along highways with speeds over 50 mph, you'll need prominent advance signage and easy access points to capture attention before potential customers zoom past.

Competitive & Complementary Landscape

Understanding who's around you – both competitors and complementary businesses – is crucial for effective retail store site selection.

Adjacent competitors share your shopping center or street. While conventional wisdom suggests avoiding direct competitors, sometimes clustering creates a destination for comparison shoppers. Think about how car dealerships often cluster together – this actually brings more total customers to the area as shoppers want to compare options.

Watch out for intercepting competitors positioned between your potential customers and your location. When customers must pass a competitor to reach you, you're at a disadvantage. These businesses can capture traffic before it ever reaches your door.

Synergy brands are your retail best friends – complementary businesses whose customers overlap significantly with yours. A children's clothing store might thrive next to a toy shop, or a running shoe store might benefit from proximity to a fitness center. These natural partnerships create a more compelling destination for shoppers.

Void analysis helps identify gaps in the retail ecosystem that your business could fill. We can calculate a tenant-fit score to quantify how well your offering complements existing businesses. Scores above 65% typically indicate strong potential for mutual benefit.

Be mindful of market saturation – too many similar businesses competing for the same customer base. However, specialty retail districts (like jewelry quarters or restaurant rows) can sometimes benefit from high concentration, creating a destination known for that specific category.

Financial Implications & Hidden Costs

The financial aspects of retail store site selection go far deeper than just the monthly rent figure. Smart retailers look at the complete financial picture.

Base rent is just the starting point. Your total occupancy costs will include:

Common Area Maintenance (CAM) fees cover shared spaces and services in shopping centers, often adding 15-30% to your base rent. These fees typically cover landscaping, parking lot maintenance, security, and common area utilities.

Percentage rent provisions require additional payments based on sales volume, typically 5-7% of gross sales above a certain threshold. While this means paying more when business is good, it can also provide some protection during slower periods.

Build-out capital expenditures can be substantial. Initial construction costs to prepare a space for your specific needs typically range from $50-$250 per square foot depending on complexity. A vanilla shell might require significant investment to transform into your brand experience.

Don't overlook potential tax incentives – some municipalities offer tax breaks or other financial incentives to attract retailers to developing areas or fill vacant spaces. These can significantly improve your financial outlook.

Consider the opportunity cost of choosing one location over another. This hidden cost deserves careful thought in your decision-making process.

When evaluating costs, always consider total occupancy cost as a percentage of projected sales. A high-traffic location might command premium rent, but if the increased sales potential offsets these costs, it could still be your most profitable option.

The lease structure itself carries significant financial implications. Pay close attention to lease term length, renewal options, rent escalation clauses, maintenance responsibilities, co-tenancy clauses (protecting you if anchor tenants leave), and early termination options.

At GrowthFactor, our AI-powered platform helps retailers analyze these complex financial factors alongside other site selection criteria, making it easier to identify truly profitable opportunities rather than just seemingly affordable ones.

Testing, Monitoring & Optimizing Your Chosen Site

Finding the perfect retail location is just the beginning of your journey. Even the most data-driven retail store site selection process comes with some uncertainty. The good news? You can minimize this risk through smart testing, ongoing monitoring, and continuous optimization.

Think of pop-up stores as your "try before you buy" option in retail real estate. These temporary installations let you gather real customer data without the long-term commitment. You'll see how shoppers interact with your brand in that specific location, giving you concrete evidence of its potential before signing a multi-year lease.

Short-term leases offer a similar advantage, though they typically come at a premium rate. Yes, you might pay a bit more per month, but consider it an insurance policy – the ability to walk away from a poor-performing location after 6-12 months can save you hundreds of thousands in the long run. I've seen retailers use this strategy to test new market concepts with remarkable success.

Once your doors open, a good KPI dashboard becomes your best friend. It's like having a health monitor for your store, tracking vital signs like sales per square foot, visitor-to-buyer conversion rates, and average transaction values. Pay special attention to foot traffic patterns by hour and day – this data helps optimize staffing and promotional timing.

In today's retail landscape, physical and digital channels are deeply interconnected. Smart retailers track omnichannel metrics that reveal this relationship: How many customers search for your store location online before visiting? What percentage use click-and-collect services? Do in-store visitors make follow-up purchases on your website? These indicators paint a more complete picture of location success than sales figures alone.

The most valuable aspect of store monitoring is creating post-opening data loops. By comparing your predicted performance against actual results, you continuously refine your site selection model. This isn't just about evaluating current locations – it's about making better decisions for future expansion.

Pre-Opening Market Tests

Before committing to a long-term lease, smart retailers validate their retail store site selection decisions with pre-opening market tests. Think of these as dress rehearsals that minimize your financial risk.

Pilot stores are the gold standard for location testing. With flexible lease terms of 3-6 months, you can create a near-identical version of your permanent store concept. The key is making it representative enough to yield meaningful data – use similar fixtures, product selection, and staffing models to get accurate results.

Seasonal kiosks shine during high-traffic periods like the winter holidays or summer tourist season. These temporary setups require minimal investment while letting you test customer reception in shopping centers or malls. One of our clients used this approach to test five potential locations simultaneously, identifying their clear winner before investing in permanent construction.

Focus groups add a qualitative dimension to your market testing. Gathering local residents for structured conversations about your concept can reveal surprising insights that data alone might miss. I remember one retailer who finded through focus groups that their planned store hours completely missed the neighborhood's unique commuting patterns – a simple adjustment that dramatically improved their launch success.

Survey geo-fencing uses mobile technology to gather feedback from people who physically visit your target area. This clever approach lets you survey your exact potential customer base without having a physical presence yet. The responses come from people who already shop in that area, making them particularly valuable.

For more insights on predicting location performance, check out our guide on Sales Forecasting Tips for Retail Site Selection.

Ongoing Performance Tracking & Cannibalization Control

Once your store opens its doors, ongoing performance tracking becomes essential not just for that location, but for informing all future retail store site selection decisions.

Your point-of-sale system contains treasure troves of data waiting to be analyzed. POS analytics reveal granular insights about sales patterns, popular products, and customer behavior specific to that location. I've seen retailers use this data to create location-specific merchandising strategies that boost sales by 15-20% compared to their standard approach.

Footfall trends tell a story that pure sales data can't. By monitoring how customer traffic evolves over time, you'll spot seasonal variations, measure response to marketing campaigns, and catch early warning signs of location challenges. One retailer I worked with noticed a consistent Monday afternoon slump at a specific location – they turned this into an opportunity by creating a "Monday Motivation" promotion that transformed their slowest period into a community event.

Sister-store overlap is a critical metric when expanding in existing markets. It helps distinguish between healthy market expansion and problematic cannibalization. When a new store draws customers away from your existing locations rather than bringing in new shoppers, it's not growing your business – it's just spreading the same revenue across more overhead. Tracking where your customers come from helps quantify this effect and make better expansion decisions.

Smart retailers establish closure triggers – predetermined performance thresholds that prompt reevaluation of a location. Setting these metrics in advance ensures objective decision-making about underperforming stores, removing emotion from what can otherwise be a difficult business decision.

At GrowthFactor, our AI assistant Waldo helps retailers automate this performance tracking and analysis. Waldo evaluates five times more sites efficiently while providing actionable insights for optimization – turning mountains of data into clear, actionable recommendations.

Frequently Asked Questions about Retail Store Site Selection

How do I avoid cannibalizing my existing stores?

One of the biggest concerns retailers face when expanding is the risk of new locations stealing customers from existing stores rather than growing the overall customer base. This cannibalization effect can undermine your expansion strategy if not carefully managed.

The most effective approach starts with mapping trade area overlap using drive-time analysis. This visual representation shows exactly where your locations' customer bases intersect. As a general rule of thumb, aim to keep overlap below 20% between locations to minimize cannibalization risk.

Creating drive-time buffers around existing stores helps maintain healthy separation. For convenience-focused retailers like coffee shops or pharmacies, this might mean keeping new locations 5-10 minutes away from existing ones. Destination retailers like furniture stores or specialty boutiques can often operate successfully with locations 15-30 minutes apart.

When available, customer origin data from loyalty programs or credit card transactions provides invaluable insight. This information reveals where your current customers actually live, allowing you to target new areas with minimal existing customer presence.

Sometimes overlap is inevitable, especially in dense urban markets. In these cases, consider differentiating your store formats or offerings to serve different customer needs. A flagship location might offer your full product line while a smaller format store focuses on convenience or bestsellers.

Finally, always model the financial impact by estimating what percentage of sales will shift from existing locations versus truly new revenue. Some cannibalization is often acceptable if the new location significantly expands your total market reach.

What's the quickest way to validate a new market?

Testing a market before signing a long-term lease can save you from costly mistakes. The most direct approach is a pop-up test store that operates for 1-3 months. While not perfect, this temporary setup provides real-world sales data and customer feedback with minimal commitment.

If a pop-up isn't feasible, consider negotiating a short-term lease. Some landlords, particularly in areas with higher vacancy rates, will offer 6-12 month terms. You'll typically pay a premium for this flexibility, but it's far less expensive than being locked into a five-year lease in an underperforming location.

For retailers with products that can be sold from smaller footprints, mobile retail units offer amazing flexibility. Similar to food trucks but for retail, these portable storefronts let you test different locations within a market before selecting a permanent site.

Another low-risk approach is partnering with existing retailers through shop-in-shop arrangements or consignment partnerships. This lets you test your products in a market without opening a standalone location while benefiting from established foot traffic.

Even before physical testing, digital geotargeting can provide valuable insights. Running location-specific digital marketing campaigns helps gauge online interest from your target market before establishing a physical presence.

Each validation method offers different trade-offs between speed, cost, and data quality. Choose the approach that best fits your specific business model, budget constraints, and risk tolerance.

Which metrics matter most after opening day?

Once your doors are open, tracking the right performance indicators helps you quickly determine if you've found a winning location for your retail store site selection strategy.

Sales per square foot stands as the fundamental retail metric, normalizing performance across different store sizes for meaningful comparisons. Industry benchmarks vary widely from $300 to over $3,000 depending on your retail category, but consistent improvement over time is what you're looking for.

Raw visits per day establishes your baseline customer interest and helps identify seasonal patterns. This foot traffic count becomes even more valuable when paired with conversion rate data to complete the picture.

Your conversion rate reveals how well your offering resonates with the local customer base. If you're seeing low conversion in a high-traffic location, it might signal a mismatch between your concept and the area's demographics or shopping patterns.

Pay close attention to your average transaction value as it helps determine if the location is attracting your target customer demographic. If transactions are significantly lower or higher than your typical stores, you may need to adjust your merchandising or marketing approach.

Sales trends over time tell the most important story. Week-over-week and year-over-year comparisons reveal whether a location is gaining traction or struggling to establish itself. New stores typically need 6-12 months to reach their full potential, but should show consistent improvement during that period.

Your customer acquisition cost helps determine the efficiency of your location in building your customer base. Calculate this by dividing your marketing expenses by the number of new customers acquired.

Finally, return on investment compares your total location costs (rent, staffing, inventory, etc.) against revenue to ensure the site meets your profitability targets.

At GrowthFactor, we help retailers monitor these critical metrics through our Waldo — The AI Agent, which creates centralized dashboards for quick identification of trends and comparison across locations.

Conclusion

Finding the perfect store location isn't just important—it's essential. In today's retail world, where 82% of sales still happen in physical stores, retail store site selection can make or break your business.

We've come a long way from the days when retailers chose locations based on gut feeling alone. Now, smart retailers combine rich data sources—demographics, foot traffic patterns, competitive analysis, and financial projections—to make confident decisions that dramatically reduce risk.

At GrowthFactor, we've built our AI-powered platform to be your single source of truth throughout the site selection journey. Our technology helps retail teams work smarter, not harder—evaluating five times more potential sites while automating the tedious qualification and evaluation processes that once took weeks.

Our AI Agent Waldo has transformed how forward-thinking retailers approach location decisions. Waldo doesn't just process data faster than humans—it analyzes multiple data sources simultaneously, spots high-potential locations that match your specific criteria, and generates comprehensive site reports in minutes instead of days. Best of all, Waldo gets smarter over time, learning from real performance data to make increasingly accurate recommendations.

In today's competitive retail landscape, speed matters. The retailers who can quickly spot, evaluate, and secure prime locations gain a significant edge over competitors still using spreadsheets and manual processes.

If you're planning to expand your physical footprint, I recommend checking out our guide on How to Find Retail Space for Lease to Increase Sales. It's packed with practical advice for navigating the commercial real estate market effectively.

The truth is, successful retail store site selection is both science and art. The science comes from rigorous data analysis; the art comes from truly understanding your customers and how they interact with physical spaces. When you master both elements, you can build a network of high-performing stores that drive sustainable growth for years to come.

Ready to transform your approach to finding winning store locations? Explore GrowthFactor to find how our platform can help you identify locations your customers simply can't resist. We offer flexible options for businesses of all sizes, with plans starting at $500 for our Core offering, $1,500 for our Growth tier, and custom Enterprise solutions for larger organizations.