Customer Stories
Results that speak for themselves.
From bankruptcy auctions to seasonal sprints, see how retail teams use GrowthFactor to move faster, pick smarter, and hit their numbers.
Sites evaluated in 6 months
Per site report
Retailers on the platform
Tools replaced
Proof
Find your story.
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8.9x ROI
Total return on investment
Books-A-Million
After one year as a Labs Partner, BAM's new stores are performing at a different level — 14.1% higher sales per square foot. Their CFO ran the numbers himself and put the return at 8.9x.
Books-A-Million
“What sets GrowthFactor apart is they're not just handing us software — they're in the trenches with us every week. Our GrowthFactor team knows our brand, our markets, and our strategy. It's like adding a senior member to the real estate team without the headcount.”
Damian Doggett
CFO, Books-A-Million
4x Growth
2 to 8 locations in one year, with 15–20 targeted by EOY
Lil Sweet Treat
Lil Sweet Treat used GrowthFactor's platform to 4x their footprint across Boston, Philly, DC, and Chicago — evaluating 120+ sites a month with no analysts and no additional headcount.
Lil Sweet Treat
“What could take three weeks to pull, we could do in two days. We can pull a presentation or an overview much, much quicker — and compare sites side by side as we think about where to prioritize our growth.”
Jack Ross
Founder, Lil Sweet Treat
Hidden Drivers
Clinic maturity, staffing mix, and local competition often matter more than demographics alone
Multi-Location Veterinary Group
Retail site selection tools weren't built for veterinary. GrowthFactor builds custom models trained on your actual clinic portfolio — so every new site decision is backed by what drives your business, not generic benchmarks.
Multi-Location Veterinary Group
“We thought we understood what made a good site. GrowthFactor showed us our primary KPI was hiding the real story — and the variables we'd been ignoring were the ones that actually predicted revenue. Now every forecast is built on what drives our business, not assumptions we never tested.”
VP of Real Estate
Multi-Location Veterinary Group
5 Locations
Prime retail spaces secured in high-traffic shopping centers
Books-A-Million
When Party City declared bankruptcy, Books-A-Million used GrowthFactor to evaluate 700 locations before competitors could react — securing 5 prime retail spaces and saving $3M+.
Books-A-Million
“GrowthFactor accelerated our team's new store site selection process, allowing the team to expedite the review of hundreds of potential sites as part of a complex bankruptcy auction.”
Matthew Furnas
Vice President, Books-A-Million
27 Stores
New locations opened in 2025, 3x the prior year
Cavender's Western Wear
Cavender's opened 27 new stores in 2025 (vs. 9 in 2024) through a GrowthFactor Labs Partner engagement — custom modeling, direct team access, and quarterly strategic reviews. Every location is meeting or exceeding revenue projections.
Cavender's Western Wear
“Other services hide behind black-box models that are hard to trust. The beauty of GrowthFactor is they make site selection incredibly simple, and give us clear unbiased recommendations.”
Mike Cavender
Co-Owner and Head of Real Estate
153 Opened
150 seasonal tents + 3 permanent retail stores, all on-time
TNT Fireworks
TNT Fireworks used GrowthFactor to open 153 locations on time for their make-or-break July 4th season — every single site meeting or exceeding projections.
TNT Fireworks
“Our business is very seasonal, and we have to manage evaluating hundreds of locations in a short time frame, while picking the best ones. GrowthFactor makes doing that simple.”
Carson Anderson
Managing Director, TNT Fireworks
In Their Words
What our customers say
“Thanks to our partnership with GrowthFactor, our team expects to execute more quickly on our strategic growth priorities, improve our firm's return on capital, and deliver greater returns to shareholders.”
Matthew F.
Group VP FP&A, Books-A-Million
“GrowthFactor’s AI-driven insights transformed our site selection process, allowing us to make fast, informed decisions. The platform’s speed means we can stay ahead in a competitive market, adapting quickly to changes and identifying opportunities with unmatched efficiency.”
Kevin H.
Vice President of Real Estate, TNT Fireworks
“GrowthFactor’s solutions are tailored with real-world applications in mind, offering insights that go beyond numbers. Their understanding of what truly matters in site selection helps us choose sites that meet our operational and customer needs seamlessly.”
Jay T.
Real Estate Manager, Preferred Growth Properties
“Exactly what we needed to reach our goals.”
Trevor C.
Real Estate Manager, Books-A-Million
“We use GrowthFactor every single day. I turn on my computer, leave it open all day long, and utilize it all day long. The beauty of GrowthFactor is it's multi-dimensional.”
Brandon
Real Estate Manager, Cavenders
“GrowthFactor has helped us utilize new and existing data to make faster and more informed decisions.”
Carson A.
Managing Director, TNT Fireworks
“Before GrowthFactor, we had to create all analysis and presentation materials manually. Now, we can rely on GrowthFactor to gather the necessary information in a clean and consumable form for committee review.”
Jack F.
Real Estate Manager, Books-A-Million
“This tool is amazing.”
Jack R.
President, lil sweet treat
“The team is exceptionally fast and accurate. It has been a smooth implementation all around.”
Keaton A.
Vice President of Business Development, Renew Wellness Brands
“With GrowthFactor we've been able to expand much faster, make quicker decisions, we don't have to dig. Whatever our needs are, they're there for us.”
Mike C.
Co-Owner & Head of Real Estate, Cavenders
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