Every new store is a ten-year bet
Know the sales before you sign
We build a forecast model with you, prove it on every store you own, then run it on every site you're considering.
Brands growing with GrowthFactor
“Other services hide behind black-box models that are hard to trust.
The beauty of GrowthFactor is they make site selection incredibly simple, and give us clear unbiased recommendations.”
Mike CavenderCo-Owner and Head of Real Estate, Cavender'sWhat are you opening next?
See a real site rated, with every reason shown
People stop on their way somewhere.
Busiest before 10 AM on weekdays.
Score it 1 to 5. Name the data you trusted least.
Answer every committee question with conviction
The rest of the checklist takes seconds
Bring the site you’re arguing about
Live in a dayMIT Sloan Most Disruptive MBA Startup, 2025SOC 2 compliant
What if the anchor leaves? Switch it off.
A forecast built on your own stores, showing what every input is worth.
How Labs builds your modelYour first forty stores build the forecast for the next forty
Discovery
Find what actually drives your stores. Free for brands with 40+ stores.
Enterprise
Your whole team on one map: check any site, ask anything in plain English, track every deal.
Labs
A forecast built with your team, on your own stores, that runs in seconds.
A year later, three times the grand openings
We built it for a 260‑store retailer first
I’ve been evaluating sites since I was 15, most of them for my family’s company, Books-A-Million.
I watched a good real estate team use eight or nine tools to answer one question: should we sign here? So we built one platform that answers it and shows its work.
Every site in it is a $1M to $20M decision. We treat it like one.
Clyde AndersonCEO
SOC 2Demo on Monday. Live on Tuesday.
On the call
We run your real sites while you watch.
The next day
You log in to your own stores, already set up.
From then on
Every verdict and every deal, where the whole team can see it.
Before the call
Retail site selection software. It checks every site against your own stores in seconds: what it should sell, what it takes from nearby locations, and how it compares with the stores you already run.
Demographics, foot and vehicle traffic, zoning, nearby businesses and live listings, joined to your own stores and sales. Every verdict names the data it used, and foot traffic reads as a relative signal, not a headcount.
A few months. Your team and ours build it on your sales history, then each site comes back in seconds.
Yes. Load a model from anywhere, even another vendor’s, and flip between it and ours on the same site.
Enterprise is one annual contract, sized to your organization. Labs is scoped per engagement. We quote once your signer has seen it run, usually on the first or second call. Discovery, a month reading your sales history, is free for qualifying brands with 40+ stores.
No. Nothing from your sales or your model reaches another customer, and nothing is pooled.