Replace your entire site selection stack
GrowthFactor is one platform with transparent scoring, deal tracking, and expert verification—replacing the 10+ tools your team duct-tapes together. Cavender’s went from opening 9 new stores a year to 27—a 3X expansion rate. All at or above projections.
Trusted by restaurants, retailers, and franchise operators nationwide
Case studyBooks-A-Million
“GrowthFactor accelerated our team’s new store site selection process, allowing the team to expedite the review of hundreds of potential sites as part of a complex bankruptcy auction.”
Matthew Furnas
Vice President
Case studyTNT Fireworks
“Our business is very seasonal, and we have to manage evaluating hundreds of locations in a short time frame, while picking the best ones. GrowthFactor makes doing that simple.”
Carson Anderson
Managing Director
Case studyCavender’s Western Wear
“Other services hide behind black-box models that are hard to trust. The beauty of GrowthFactor is they make site selection for us incredibly simple, and give us clear unbiased recommendations.”
Mike Cavender
Co-Owner and Head of Real Estate
Your site selection process wasn’t designed. It accumulated.
One tool for traffic. Another for demographics. A spreadsheet for scoring. A map app for drive-by context. A listing service for deal flow. Another spreadsheet to tie it all together.
80%
of analyst time goes to assembling data—not analyzing sites.
Transparency
Every score, traceable to source
Five scoring lenses—foot traffic, demographics, market potential, competition, visibility—each backed by data you can inspect, question, and present to your board. No black boxes.
Consolidation
10 tools replaced by one
Score a site in seconds. Track it through your pipeline. Get expert validation when the stakes are high. All without leaving the platform.
Built for the entire deal lifecycle
Most platforms stop at the map. GrowthFactor covers site intelligence, deal execution, and expert verification—end to end.
Analyze
Know every site cold before you visit
Combine foot traffic, demographics, competition, and zoning data in one view—with transparent AI scoring that shows exactly why a site works or doesn’t.
- Market planning: Visualize trade areas and competitor saturation in seconds.
- AI site scoring: Five transparent lenses. Every score explained, not just delivered.
25 hrs
per week saved, per analyst
Manage
Forget the spreadsheet. Visualize the deal.
Replace spreadsheets with a visual pipeline for dealmakers. Track every site from identification to grand opening in one shared workspace.
- Pipeline management: Drag-and-drop Kanban for your deal stages.
- Broker portal: Brokers submit sites directly to your dashboard. Scored automatically.
- Document housing: LOIs, site plans, and photos attached to each pin.
- Status tracking: Real estate, construction, and ops—aligned in one view.
Zero
email chains. One shared pipeline for your entire team.
Verify
Expert validation for high-stakes decisions
Tap into certified analysts for a second opinion or a deep-dive feasibility study. Human expertise layered on top of platform intelligence.
- GO/NO-GO reviews: Expert recommendations backed by your data and market context.
- Shareable maps: Send interactive analysis to partners and franchisees—not static PDFs.
- Unbiased recommendations: Independent validation to support your strategy.
3X
faster consensus in committee meetings
Results from teams who made the switch
Cavender’s
3X
more stores opened
From opening 9 new stores a year to 27. All at or above revenue projections.
Books-A-Million
25 hrs
saved per week, per analyst
Plus: 700 sites evaluated in 72 hours during the Party City bankruptcy.
TNT Fireworks
10X
more sites to committee
150+ locations opened in under 6 months.
Loved by analysts. Trusted by dealmakers.
Hear from our customers
Real estate is a blend of art and science. GrowthFactor lets teams back up instinct with data—and defend every recommendation in committee.
“Other services hide behind black-box models that are hard to trust. The beauty of GrowthFactor is they make site selection for us incredibly simple, and give us clear unbiased recommendations on the data when we need it.”
Mike Cavender
Co-Owner and Head of Real Estate, Cavender's Western Wear
“GrowthFactor accelerated our team's new store site selection process, allowing the team to expedite the review of hundreds of potential sites as part of a complex bankruptcy auction.”
Matthew Furnas
Vice President, Books-A-Million
“Our business is very seasonal, and we have to manage evaluating hundreds of locations in a short time frame, while picking the best ones. GrowthFactor makes doing that simple.”
Carson Anderson
Managing Director, TNT Fireworks
“We use it every single day. I turn on my computer, leave it open all day long, and utilize it all day long. The beauty of GrowthFactor is they're multi-dimensional.”
Brandon
Real Estate Manager
Frequently asked questions
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