Our Journey From
Classroom to Industry
Founded by a team of MIT-trained entrepreneurs, GrowthFactor emerged from a shared commitment to advancing technology and a belief in the transformative power of AI.
Through customer conversations and their experience in commercial real estate, our founders noticed a gigantic problem: the process retailers use for choosing and managing existing stores is fundamentally broken. Retail companies get 800+ sites a month from their broker to evaluate, most of which aren't a good fit. Either the space will be too big or too small, doesn't fit target demographics, is located next to a competitor, etc. Keeping track of existing deals is cumbersome. They sift through 80 page leases to find important information. There's no central source of truth. Driven by these insights, they set out to address these common pain points.
The mission was clear: empower customers to grow by empowering them to apply data and technology to one of their most pressing challenges, with simplistic ease.
