Our story
We used 9 tools to evaluate one site. So we built one tool to replace them all.
GrowthFactor started as a consulting team helping retailers with site selection. We lived the same spreadsheet nightmare our customers live—until we decided to fix it.
Boston-based. MIT-backed. 30+ retailers trust us to find their next locations.
Born from real work, not a whiteboard
The founding team was consulting for Books-A-Million on site selection. Evaluating locations meant pulling data from Placer, Esri, CoStar, census databases, Google Sheets, and three other tools—then copy-pasting it all into a spreadsheet, running VLOOKUPs, and hoping nothing broke.
The analysts were spending more time wrangling data than actually analyzing sites. And the recommendations? Black boxes. "Trust us, the model says yes." No one could explain why one site scored higher than another.
So we stopped consulting and started building. Not another data feed. Not another dashboard. One platform that replaces the entire toolkit—with transparent scoring that shows exactly why a site gets the grade it gets.
Other services hide behind black-box models that are hard to trust. GrowthFactor makes site selection incredibly simple, and gives us clear unbiased recommendations.
The team
Real estate operators, not just technologists
We understand the industry because we’ve worked in it—on the deal floor, in the data, and in committee rooms defending recommendations.
Clyde Christian Anderson
CEOGrew up in a retail family, evaluating sites since age 15. Went from walking store floors to Wells Fargo investment banking, then BDT & MSD Partners. Built GrowthFactor because he saw the gap between how real estate decisions should be made and how they actually are.
Raj Shrimali
CTOHas been building AI systems since age 16. Spent years at Deloitte building predictive models for Fortune 500 companies—and watched those models get treated as black boxes that nobody trusted. GrowthFactor’s glass box architecture is his answer to that problem.
Sam Hall
COOOperations specialist who’s seen how enterprise tools fail at the implementation level. Cut his teeth at Bain & Company, then ran operations at Chord Commerce. Knows that the best platform in the world is worthless if teams can’t get live in a day.
How we think
Glass box isn’t just a feature. It’s how we do everything.
The same principle that drives our scoring drives our company: if you can’t explain it, you shouldn’t sell it.
Transparency over cleverness
Our scoring shows exactly why a site gets the grade it gets. No black boxes. No “trust us.” If you disagree with a score, you can see the inputs and adjust the weights. Try that with Buxton.
Replace tools, don’t add another one
Every feature exists to eliminate a tool from your stack. Not to give you one more thing to log into. If we can’t replace at least two of your current tools, we haven’t earned a seat.
Live in a day, not a quarter
Implementation is where most enterprise software fails. We’re live in one day—no IT project, no six-week onboarding. Your team should get value in their first session, not their first month.
By the numbers
What 30+ retailers have done with GrowthFactor
3X
expansion rate increase
Cavender’s went from 9 new stores to 27 in one year
25
hours saved per analyst per week
Books-A-Million eliminated the spreadsheet shuffle
700
sites evaluated in 72 hours
BAM used GrowthFactor during the Party City bankruptcy
10X
more sites to committee
TNT Fireworks opened 150+ locations in under 6 months
Built in the USA
GrowthFactor is headquartered in Boston, Massachusetts. Our team, our data infrastructure, and our analyst network are all US-based. We believe where you build matters.
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