The Problem
Site selection is still a spreadsheet nightmare.
Ten tools. Twelve tabs. Zero confidence. You're making million-dollar decisions with duct-taped data and gut instinct.
GrowthFactor is where retail teams do site selection—with a glass box, not a black box.
Book a DemoComposite site score
Sound Familiar?
We built GrowthFactor because we lived these problems.
Every feature exists to solve a specific pain point.
“I'm drowning in spreadsheets”
All your data in one platform. No VLOOKUPs. No copy-paste.
“I can't defend my recommendations”
Glass-box scoring. See exactly why one site beats another.
“Reports take forever”
Full site analysis in seconds. Committee-ready PDF.
“I can't see what my team is doing”
Deal dashboard shows every site, every stage, one view.
“Zoning info is impossible to find”
Built-in zoning layers. Toggle on, click for details.
“Implementation is always a nightmare”
Live in one day. No IT project required.
The Transformation
From scattered tools to one source of truth.
See how teams eliminate the spreadsheet shuffle and start making defensible decisions.
Before | With GrowthFactor | |
|---|---|---|
| Toolkit | 10+ disconnected tools Placer, Esri, spreadsheets, emails | One platform Everything integrated. Nothing extra. |
| Site Report | Hours of manual work VLOOKUPs, copy-paste, formatting hell | ~10 seconds Full analysis. Committee-ready. |
| Scoring | “Trust me” vibes Black box. Hard to defend. | Glass-box scoring See exactly why one site beats another. |
| Pipeline | Scattered everywhere Broker emails, Slack threads, sticky notes | Full visibility Every deal, every stage, one view. |
| Time to Value | Weeks of implementation IT projects, training, integrations | Live in 1 day Sign up. First report in minutes. |
Toolkit
10+ disconnected tools
One platform
Site Report
Hours of manual work
~10 seconds
Scoring
“Trust me” vibes
Glass-box scoring
Pipeline
Scattered everywhere
Full visibility
Time to Value
Weeks of implementation
Live in 1 day
Head to Head
How GrowthFactor stacks up.
We’re transparent about what we do—and what competitors don’t.
Transparent scoring
Full site report
Deal dashboard
Built-in zoning layers
Expert analysts
Mapping UX
Setup time
Based on publicly available information and verified customer feedback.
Results That Speak
Teams are opening more stores, faster.
27
new stores opened in 2025
Up from 9 the year before—a 3X expansion rate.
Cavender’s Western Wear
700
sites evaluated in 72 hours
What used to take weeks, done in a weekend.
Books-A-Million
25
hours saved per analyst, per week
More time for strategy. Less time on spreadsheets.
Books-A-Million
Calculate Your Time Back
See how much of your week site selection is really consuming.
And how much you’d get back.
Weekly Workflow
Hours Back Every Week
22.3
That's nearly 2.8 days of strategic work.
1,160
hours/year
$174K
annual value*
*Based on $150/hr fully-loaded analyst cost (base + benefits + overhead)
“We've used other analytics firms. And you know, for the most part, they're pretty good. However, GrowthFactor has been a better communicator. We're constantly in contact with the team and that's made a lot of difference.”
Mike Cavender
Co-Owner and Head of Real Estate, Cavender’s Western Wear

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See how GrowthFactor can accelerate your expansion strategy.