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The Problem

Site selection is still a spreadsheet nightmare.

Ten tools. Twelve tabs. Zero confidence. You're making million-dollar decisions with duct-taped data and gut instinct.

GrowthFactor is where retail teams do site selection—with a glass box, not a black box.

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GrowthFactor Score
64.6Good

Composite site score

Foot TrafficBad
Demographics FitGood
Market PotentialGreat
Competition AnalysisBad
VisibilityGreat
See exactly why this site scores 64.6

Sound Familiar?

We built GrowthFactor because we lived these problems.

Every feature exists to solve a specific pain point.

“I'm drowning in spreadsheets”

All your data in one platform. No VLOOKUPs. No copy-paste.

“I can't defend my recommendations”

Glass-box scoring. See exactly why one site beats another.

“Reports take forever”

Full site analysis in seconds. Committee-ready PDF.

“I can't see what my team is doing”

Deal dashboard shows every site, every stage, one view.

“Zoning info is impossible to find”

Built-in zoning layers. Toggle on, click for details.

“Implementation is always a nightmare”

Live in one day. No IT project required.

The Transformation

From scattered tools to one source of truth.

See how teams eliminate the spreadsheet shuffle and start making defensible decisions.

Before
With GrowthFactor
Toolkit

10+ disconnected tools

Placer, Esri, spreadsheets, emails

One platform

Everything integrated. Nothing extra.

Site Report

Hours of manual work

VLOOKUPs, copy-paste, formatting hell

~10 seconds

Full analysis. Committee-ready.

Scoring

“Trust me” vibes

Black box. Hard to defend.

Glass-box scoring

See exactly why one site beats another.

Pipeline

Scattered everywhere

Broker emails, Slack threads, sticky notes

Full visibility

Every deal, every stage, one view.

Time to Value

Weeks of implementation

IT projects, training, integrations

Live in 1 day

Sign up. First report in minutes.

Toolkit

Before

10+ disconnected tools

After

One platform

Site Report

Before

Hours of manual work

After

~10 seconds

Scoring

Before

“Trust me” vibes

After

Glass-box scoring

Pipeline

Before

Scattered everywhere

After

Full visibility

Time to Value

Before

Weeks of implementation

After

Live in 1 day

Head to Head

How GrowthFactor stacks up.

We’re transparent about what we do—and what competitors don’t.

GrowthFactor
Buxton
Placer
SiteWise
Transparent scoring
Glass box — see exactly why
Black box
No site scoring
Black box
Full site report
~10 seconds
Weeks
Minutes
Varies
Deal dashboard
Built in
None
None
None
Built-in zoning layers
Built in
None
None
None
Expert analysts
Optional, on-demand
Required (slow)
None
Limited
Mapping UX
Purpose-built
Basic
Poor UX
Can’t do good mapping
Setup time
1 day
Weeks to months
Days
Weeks

Transparent scoring

Glass box — see exactly why
Buxton: Black boxPlacer: No site scoringSiteWise: Black box

Full site report

~10 seconds
Buxton: WeeksPlacer: MinutesSiteWise: Varies

Deal dashboard

Built in
Buxton: NonePlacer: NoneSiteWise: None

Built-in zoning layers

Built in
Buxton: NonePlacer: NoneSiteWise: None

Expert analysts

Optional, on-demand
Buxton: Required (slow)Placer: NoneSiteWise: Limited

Mapping UX

Purpose-built
Buxton: BasicPlacer: Poor UXSiteWise: Can’t do good mapping

Setup time

1 day
Buxton: Weeks to monthsPlacer: DaysSiteWise: Weeks

Based on publicly available information and verified customer feedback.

Results That Speak

Teams are opening more stores, faster.

27

new stores opened in 2025

Up from 9 the year before—a 3X expansion rate.

Cavender’s Western Wear

700

sites evaluated in 72 hours

What used to take weeks, done in a weekend.

Books-A-Million

25

hours saved per analyst, per week

More time for strategy. Less time on spreadsheets.

Books-A-Million

Calculate Your Time Back

See how much of your week site selection is really consuming.

And how much you’d get back.

35
1075
1
110

Weekly Workflow

35 sites × 30 min cursory check17.5 hrs
7 pass → 1 hr deep dive each7.0 hrs
2 finalists → 2 hr deck each4.0 hrs
Traditional Workflow28.5 hrs
With GrowthFactor6.2 hrs

Hours Back Every Week

22.3

That's nearly 2.8 days of strategic work.

1,160

hours/year

$174K

annual value*

*Based on $150/hr fully-loaded analyst cost (base + benefits + overhead)

We've used other analytics firms. And you know, for the most part, they're pretty good. However, GrowthFactor has been a better communicator. We're constantly in contact with the team and that's made a lot of difference.

Mike Cavender

Co-Owner and Head of Real Estate, Cavender’s Western Wear

Mike Cavender, Co-Owner and Head of Real Estate for Cavender’s Western Wear

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