The math is simple
The Cost of a Bad Site Dwarfs the Cost of the Tool
A 9-month build. $1–10M in capital. A 10-year lease. That's what's at stake with every site decision. Books-A-Million returned 8.9x on their GrowthFactor investment in year one.
The Challenges You Face
Bad sites bleed for years
One underperforming location drains capital for a decade
Forecasts you can't trust
Black box models leave you approving numbers you can't verify
No early warning
Cannibalization and market saturation discovered after the lease is signed
Renewal surprises
Enterprise vendors gouge on renewal. Predictable spend matters.
Shelfware risk
The last tool purchase didn't get adopted. This one has to pay off.
Our Approach
How We Help
GrowthFactor gives your RE team forecasts built on your actual portfolio data — not generic industry models. 80% fewer underperforming sites. Predictable spend with no renewal surprises. And numbers your team can actually defend when you ask where they came from.
Key Capabilities
What You Get
Fig. 01
Forecasts built on your portfolio
Revenue predictions trained on your stores, your markets, your performance data
Fig. 02
Transparent methodology
Every score traceable to source. When you ask 'how did you get this number?' there's an answer.
Fig. 03
Cannibalization modeling
See the impact on existing stores before committing capital
Thanks to our partnership with GrowthFactor, our team expects to execute more quickly on our strategic growth priorities, improve our firm's return on capital, and deliver greater returns to shareholders.
Matthew Furnas
Books-A-Million
Results That Matter
8.9X
ROI at Books-A-Million
80%
Fewer underperformers
3X
Expansion rate
$0
Renewal surprises
Confirmed by their CFO after year one
Bad sites caught before the lease is signed
Cavender's tripled store openings, all hitting projections
Predictable pricing. No enterprise gouge.
See the math for your portfolio
We'll show you how the ROI works for your brand and growth pace.